This Mea-Shearim-style public notice "Pashkevil" screams the dangers and horrors of using "Persil Gell" (not to be confused with Agel) laundry detergent...how dare we switch to this new-fangled "gell" detergent, when our mothers and grandmothers used only powdered detergents?!
Awesome advertising gimmick :-)
Kudos/Hat-tip: Gideon, who found it at R' Slifkin's Website.
Update: Hat tip to Gideon’s WIFE who saw the pashkavel up at Bar Ilan intersection on Monday, and at first believed it was for real! But by the time she got her act together two days later to photograph it, it had already been covered up.
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Brilliant - Love the use of language, especially the Yiddish Spelling of Persil Gel (with the Ayins).
ReplyDeleteI wonder how many people will stop to read it - for that matter, wonder how many people stop and read any pashkevils
Michael: I read Pshkevilim whenever I see them -- you never know WHAT you'll find :-)
ReplyDeleteHave you seen the Purim Pshkevil collection?
I think it's way funnier that someone's taking the mick out of pashkevils!
ReplyDeleteReminds me of the Dominos Pizza commercial they had years back that said
ReplyDelete"Mi shelo tarach b'erev shabbos yochal Dominos b'shabbos"
a) I, too, saw it, did a double-turnabout but couldn't find a photographable one as they hahd been defaced.
ReplyDeleteb) my blog has loads of "wall posters" from Hareidi areas so come visit and search.
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