The photo at the left is the Facebook group's photo depicting their opinion of the video.
Over 167 people have joined this group so far (obviously, most of them Israeli), and their reactions on their Facebook wall range from calling for an immediate boycott of Cellcom, to a letter writing campaign to the government over Cellcom's "despicable" ad.
See the ad for yourselves, and tell me if you think it's "racist." (click here for the youtube video if the one below isn't loading)
The voice-over at the end: "After all, what does everyone want, just some fun in life..."
I'm not a fan of the wall, (nor are most of my friends), but to turn this into a "racist" video is simply pathetic.
The Facebook group, called "I too got nauseous watching the new Cellcom ad," severely criticized McCann Eriksson's use of the separation fence in its advert.
"We could go into the media messages spouting racism any which way, but if you have come here than you too think they're uncalled for," reads the introduction to the Facebook group. "The McCann Erickson copywriter displayed an unbelievable propensity for bad taste."
The group also centered on what they feel is offensive in the new commercial, pointing out the fact that the supposedly "good" soldiers fear the possibility that the "monster living on the other side of the wall could steal the ball - but when the ball returns to Israeli hands, we discover that that monster isn't fierce at all, and actually feels like playing with the soldiers - oh joy!"
"Good enough reason to set up a beach party under the wall, complete with sexy female soldiers and musical instruments."
The group ends by demanding the immediate removal of the commercial.
"What our group can agree on is the shame we feel seeing a major Israeli commercial company approving such a beastly advert to be aired in its name, and which brings us to demand - take this racist commercial off the air immediately!"
PS: Lurker, do you remember when we played soccer with some Arab kids from Beit Jalla 25 years ago?
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