Srugim billboards are plastered all over the country (Bnei Brak, Tel-Aviv, Jerusalem, Kiryat Ono, etc.) and they have raised the ire of some. If you look closely, the background image of the show's stars is composed of the writing of a Sefer Torah. Some Srugim aficionados have even gone through the entire billboard ad, and discovered that some ads also includes G-d's name in the text.

Rabbis and Askanim decried the billboards, and demanded that the YES Satellite Broadcasting company (which produces Srugim) remove the billboards immediately. They even raised the issue with the Chief Sephardic Rabbi, R' Shlomo Amar.
Not wanting to offend religious citizens (potential viewers), or damage the Srugim name, YES announced they would remove the billboards with the background Torah Images. Immediately thereafter, the "Central Organization for the Geniza of Holy Texts" voiced their concern that the removed billboards would simply be "thrown away."
The Yated Neeman newspaper reported today that YES announced that they would arrange for a proper burial of all the removed billboards in accordance with the customs of geniza, and they sincerely apologized for the mishap.
No wonder Srugim's so successful.
If you didn't personally know about religious Judaism, you would swear this was being made up.
Rabbis and Askanim decried the billboards, and demanded that the YES Satellite Broadcasting company (which produces Srugim) remove the billboards immediately. They even raised the issue with the Chief Sephardic Rabbi, R' Shlomo Amar.
Not wanting to offend religious citizens (potential viewers), or damage the Srugim name, YES announced they would remove the billboards with the background Torah Images. Immediately thereafter, the "Central Organization for the Geniza of Holy Texts" voiced their concern that the removed billboards would simply be "thrown away."
The Yated Neeman newspaper reported today that YES announced that they would arrange for a proper burial of all the removed billboards in accordance with the customs of geniza, and they sincerely apologized for the mishap.
No wonder Srugim's so successful.
If you didn't personally know about religious Judaism, you would swear this was being made up.
Hat-tip: Laizy, YNET, Yated Neeman.
Photo Credit: MyRightWord
PS: This was a better ad...click for better resolution.
(Updated and translated at Lurker's request)
Going to Israel?
Now get 2 phones for the price of 1 (and free calls too) with Talk'n'Save.
Wherever I am, my blog turns towards Eretz Yisrael טובה הארץ מאד מאד
