Sunday, June 02, 2013

Why Better Place Really Failed

There are plenty of pundits and market experts explaining why they believe Better Place - Israel's electric car company, failed.

I know the two primary reasons I didn't buy/lease one, but I wouldn't give those as the explanation as to why it failed.

I didn't buy/lease one, because I need an electric minivan, not an electric car, so in terms of the car model, it just didn't meet my needs at all.

The second reason is the pricing model.

One can argue back and forth with Brian of London as to whether there really was a price savings or not (I don't think so, and definitely not one significant enough to convince me to buy one), but as the case proved, locking yourself into someone's electric grid monopoly and very unappealing pricing model (lease, sort of lease, etc. whatever it was) with no alternative options, just seemed like a really bad idea to me.

But that's not really why it failed.

It really failed because of Shimon Peres.

Peres did a great job getting everyone on board in terms of investing money in Better Place, but when it came to following up in the implementation of the idea, he dropped the ball and it failed.

Does our President have an electric car?

Is the President's office car pool full of electric cars?

I don't believe the answer is yes, to either question.

Because like other Shimon Peres schemes, its good for everyone else to suffer through his ideas, but he personally won't be directly affected by it.

Remind you of anything else Peres has promoted?

For that matter, after granting Better Place a monopoly, was there any government agency that chose to use it and go electric? None that I'm aware of.

Nothing would have saved/grown Better Place more than a government contract to supply them with a fleet of electric cars.

Peres was great when it comes to getting money from investors for Better Peace, I mean Place, and getting them a government sanctioned monopoly, but when it came to following up and seeing if there are any real problems which he could have helped fix (such as lobbying the government to actually use it, and not just the citizens)... well, that's far less interesting than meeting with rich investors, isn't it?

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IsraelP said...

Well done.

Anonymous said...

Better Place and the others electric cars also suffer form the same problems. Range. As long as they are a short range vehicle they are unappealing. Tesla and Fisker are beautiful vehicles but not practical. Nissan leaf is a cheaper version but again not practical. We are used to unlimited range and no more then a 10 minute stop for fuel. As long as electric cars are captive to these limitations they will fail. As you well point out, this is the perfect vehicle for a municipal government, but that didn't happen here.

Josh said...

Anon, the main idea of BP was to remove the range limitation by having battery-replacement stations set up around the country.

Chana said...

You can only "sell" the first one. If they didn't catch on, because of inappropriate size, lack of range, etc, then they didn't suit the needs of the clients. And at least Perss wasn't guilty of selling them an overpriced white elephant. Bad enough he sold us Oslo.

Josh said...

I don't think that range was an issue, yet size was. They only offered a massive Fluence which is totally inappropriate for arly adopter yuppie urbanites in Tel Aviv. The reason the Fluence was chosen was the size of the replaceable battery had minimal impact on the trunk. In a small car, the battery would essentially mean no back seat.

Shimshon said...

I CAN'T BELIEVE I am going to defend Shimon Peres, but here goes:

It was NOT Peres' job to sell the cars or anything else for that matter. The blame is solely the fault of Better Place for not doing a better job of selling the cars to... somebody.

We can discuss where Better Place failed. Personally, I think it was because they insisted on changing the world instead of building a smart business. A huge operation like they wanted needs lots and lots of money and you can only get lots of money from 1) government tzedaka; 2) lots and lots of investors or 3) people buying your stuff.

But instead of figuring out how to make a product that everyone would want to buy they tried to con everyone into giving them their money because electric cars are such a great idea.

I personally agree that electric cars are a good idea but there are lots of good ideas out there. How many investors and consumers are willing to put up their money for this good idea? A limited number.

I don't know when these "green" guys will wise up and realize that you can NOT get people to waste their money on your idea forever just because YOU think it is a super idea. The idea always seems sexier to the guy who is getting the money than the guy giving it. Get it?

In the meantime, Peres has screwed his friends out of $900 million. Just like his great Jericho casino idea. Whom the gods wish to destroy, first they make them be friends with Shimon Peres. Be warned.

Anonymous said...

this is John Rambo, Anti-Feminist Soldier. I am posting this on behalf of Peter-Andrew: Nolan© also now known as Joschua-Brandon: Boehm©. I am doing this because, as a young men who knows Peter well, I know he has our best interests at heart.

It is well known that five years ago, April 2008, I spent a month suicidal as I went through the process of disowning my former children. When I came out of that rather unpleasant experience I contacted other men who had been similarly affected. I realized that many men were killing themselves because of the criminal abuse of the family law courts all across the western English speaking world.

As a direct result of this experience, and my compassion for my fellow men, I made a vow in June 2008 to re-introduce the rule of law into Australia and Ireland. Naturally, at the time I made the vow I had no idea how that might be done. We call it “throw your hat over the wall”. You make the vow and “figure it out later”.

Along the way I have talked to many tens of thousands of men, perhaps as many as 100,000 men have seen at least one comment by me one way or another. What I heard from men in 2008 was that they were DESPERATE for a remedy for the crimes being committed against them in the family courts. They were DESPERATE to find a way to end the criminal effects of feminism on their lives. Because so many men told me the same thing I mistook this to mean they actually WANTED to solve the problems of the family courts and feminism. As I said. My mistake.

Through very extensive research and labour, and collaborating with the best and brightest, the remedy for both the family courts and feminism was proven on 2009-11-26. A mere 18 months after I was suicidal. The court meeting that I did on 2009-11-26 I regard as one of the finest achievements of my life. Regardless? The very men I risked my life to create a remedy for have ignored that remedy, preferring to whine, bitch, moan and complain because that is far more rewarding to them than actually solving their problems. If they solved their problems they would have nothing to whine, bitch, moan and complain about.

The remedy has now been available 2.5 times as long as it took to develop and has proved uniquely unpopular. I am hated for even talking about it. The blood of every man who kills himself due to criminal abuse in the family courts is on the hands of those perhaps 100,000+ men who have heard from me and done nothing. I did all I could. They did not. It is actually very simple.

The mechanism for men to free themselves now is the Mens Business Association. The MBA provides individual based services to get men out of the control grid. Such services may well save the mans life from suicide. Going forward? It is necessary to create second economy outside the control of any government entity. Why criminals in governments can dominate and control men via the economy they will continue to do so. There is no reason for them to stop. The MBA is the proposal of a second economy outside the control of the government. This is a NECESSARY ingredient for men to live in freedom.

Only a small percentage of men will want to live in freedom. Those men who want to live in freedom? You are invited to watch a short update on how we are going in our efforts to get the second economy going. Naturally? The second economy will grow just as quickly or slowly as men join in and contribute to it. Those who want to “stick with the government run economies”? You are welcome to do so. I wish you luck with that because you are going to need it.

best regards

your brother peter

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