After all - Israel loves codes for everything from military operations, to elite units, to the call up of reservists over the radio. The top secret codes of the 91 Gulf war were "Nachash Tzefa" (Viper Snake) which indicated that Iraqi missiles were on their way over...while "Sharav Kaved" (Heavy Heatwave) was the all clear code.
However...many Israeli school kids are named "Shachar" and get teased every time the Sderot (and Ashkelon...and...) system publicly announces, "Shachar Adom...Shachar Adom...Red Dawn...Red Dawn" (you know how kids are).
The Homefront Command had gotten numerous requests from residents, mainly from Sderot and the surrounding area, that the phrase "Red Dawn" was causing panic, chiefly to children who happen to be named "Dawn" (in Hebrew "Shahar"). A few months ago, a girl named Dawn from a Kibbutz in the area wrote a letter to the army saying that her classmates made fun of her every time the alarm system sounded.
The girl asked the army to consider changing the name of the alert. Soon it became evident that this was a widespread phenomenon, when additional children from Sderot also contacted the army saying their friends mocked them every time the Red Dawn system was activated.
The mother of a boy named Dawn said: "When my son wore red pants or a red shirt, the school kids would all call out "Red Dawn!" he felt harassed and hurt. As if the rockets weren't enough, he has to deal with the insults too."
The Homefront Command was not indifferent to the children's pleas, and chose to find an alternate name. An official in the Homefront Command explained that they decided to keep the word "red" in the name, since it was familiar and recognized by all, but to replace the word "dawn" in consideration of the children's requests and in order to help them as much as possible. YNETnews
Wherever I am, my blog turns towards Eretz Yisrael